Build And Position Your Brand With John Hall [Podcast]

Build And Position Your Brand With John Hall [Podcast] Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. How John got started with Influence Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution. What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You. Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book. How a marketer can find a great idea to pitch to an influential publication. Some tactics John has used to build influence and position himself as an authority. Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements. John’s best advice for someone looking to position themselves as an authority or an influencer. Links: John Hall on LinkedIn Influence Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You Likeonomics Non-Obvious If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by John: â€Å"It’s more important to build trust with specific audiences than just selling to them all the time.† â€Å"So many people get published somewhere and they’re like, â€Å"Great, I got published,† [but] if you don’t do things to leverage a content, the chances are less that you’re going to perform.† â€Å"You got to just start writing, getting content out there and being thoughtful about it.†